TABLE OF CONTENTS
We combine market research, Design Thinking, and technical expertise to help you shape your big idea into a product that solves real problems for real people. Through market analysis, design sprints, and user interviews, we work alongside you to craft a solid product strategy upon which you can execute.
Levvel brings together technology, design, and domain expertise under one roof. Product Strategy engagements are staffed with a product strategist, UX designer, and a technical architect so all three perspectives are represented. This creates an actionable strategy that is technically feasible and validated with users.
Product design and development experts working collaboratively results in working models that eliminate friction between these teams and makes them both more productive. The engagement typically results in a product strategy deck and a technical strategy document that leads into design sprints.
Kickstart new product development by applying design thinking to rapidly define a lean, valuable feature set. In just three to six weeks, we work with your team to understand the problem domain and identify an MVP product opportunity.
Gather input from the business lines, product team, designers, tech partners, architects, and all relevant partners. The Levvel facilitated workshop will result in answers to the following:
Customer Satisfaction surveys are one way to measure the user experience, this will help pinpoint problem areas. It’s important to note that your score isn’t necessarily for comparing with your competitors. It is a benchmark for keeping track of how well you’re doing and your ability to compare in the future.
Having a good understanding of competitors and customers will help understand threats, opportunities, and how clients and potential clients will react to your products and/or services. Market analysis will answer questions like: How large, and how competitive is the market? Who are we competing against? What is the market growth history? How is the market changing? Who are you selling to?
When we know what we’re making, and who we’re making it for, our team helps you test hypotheses rapidly through design sprints. These two week sprints allow the team to test and refine the simplest tangible version of the product concept.
A product strategy engagement is the best way to start a new digital product initiative. If you are still searching for answers in the key areas discussed here, let’s fill them in so that we can get your product to market faster and with more confidence.
Design Capability Lead
Vice President, Strategy
Product development failure is real. According to Harvard Business School professor Clayton Christensen, 95 percent of new products fail.
The customer is at the heart of any decision to change a product, and therefore should be considered throughout the entire process, from ideation to release.
Market research is a vital component of business strategy and planning, as the insights that can be gathered from a study can dramatically influence a company’s competitive standing for years to come.
Market research is a fundamental aspect of product planning and development and goes a long way in increasing the chance of success and ROI of a project.