Product Strategy

Ship faster, with confidence.

Creating a successful digital product or service takes vision. It also requires the perspectives of a team stacked with diverse disciplines and an understanding of who they’re building it for. That’s us.


What’s the Big Idea?

Our product strategy consulting combines market research, Design Thinking, and technical expertise to help you shape your big idea into a product that solves real problems for real people. Through market analysis, design sprints, and user interviews, we work alongside you to craft a solid product development strategy upon which you can execute.


Levvel's 2021 Insurance Consumer Report is here.

This report explores how insurers can adapt their business to meet evolving consumer demands in the digital age and serves as a modernization guide for senior leadership, insurance product developers, agents, and claims specialists.

Product Strategy Consulting

We bring together technology, design, and domain expertise under one roof. Product Strategy consulting engagements are staffed with a product strategist, UX designer, and a technical architect so all three perspectives are represented. This creates an actionable product development strategy that is technically feasible and validated with users.

Product development and design experts working collaboratively results in working models that eliminate friction between these teams and makes the process more productive. The engagement typically results in a product strategy deck and a technical strategy document that leads into design sprints.

Product Sprint

Kickstart new product development by applying design thinking to rapidly define a lean, valuable feature set. In just three to six weeks, we work with your team to understand the problem domain and identify an MVP product opportunity.

We gather input from business lines, product teams, designers, tech partners, architects, and all relevant partners. A Levvel-facilitated workshop results in answers to the following:

  • What are our product and business goals?
  • How do we define success?
  • Who is our target audience?
  • What are their problems?
  • How might we solve those problems?

Customer Satisfaction Surveys

Customer Satisfaction surveys are one way to measure user experience, helping to pinpoint problem areas within the process. It’s important to note that your score isn’t necessarily for comparing with your competitors. It is a benchmark for keeping track of how well you’re doing and your ability to compare in the future.

Market Analysis

Having a good understanding of competitors and customers will help you understand threats, opportunities, and how clients and potential clients will react to your products or services. Market analysis will answer questions like: How large and how competitive is the market? Who are we competing against? What is the market growth history? How is the market changing? Who are you selling to? Market analysis also helps with:

  • Identifying Trends
  • Market-sizing and Growth Rate Analysis
  • Sales and Distribution Channels
  • Competitive Analysis

Design Sprints

When we know what we’re making, and who we’re making it for, our team helps you test hypotheses rapidly through design sprints. These two-week sprints allow the team to test and create the simplest tangible version of the product concept.

How Might We Get Started?

A product strategy engagement is the best way to start a new digital product initiative. If you are still searching for answers in the key areas discussed here, let’s fill them in so that we can get your product to market faster, promote innovation, and inspire more confidence.

Selected Experts


Kat Perez

Design Capability Lead


Amy Henty

Design Manager

Let's chat.

You're doing big things, and big things come with big challenges. We're here to help.

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