Differentiated Customer Experience: How Small and Mid-Sized Banks Can Take Control of Their CX

Historically, small and mid-sized banks have been successful in delivering customized financial services specific to their regional customer base. However, with the emergence of fintechs, there has been a dramatic shift in customer expectations. This shift has made it difficult for small and mid-sized banks to remain competitive.

Unlike larger FIs, small and mid-sized banks must often use third-party vendor solutions, which can affect speed-to-market and adaptability. How can small and mid-sized banks meet their customers’ needs without building a fully proprietary user experience platform?

Thankfully, a number of digital banking solutions have become available to help these banks take better control of their CX—with increased flexibility on both cost and complexity.

Hear from Levvel’s Principal Architect Consultant, Sonny Werghis; Wren Lanier, VP of UX at Apiture; Krisiann Jackson, SVP of CX at Live Oak Bank; and Melissa Cain, CX Product Manager at Live Oak Bank, on how these digital banking solutions can help small and mid-sized banks take control over their customer experience. They’ll discuss how banks can look beyond web and mobile to APIs to facilitate innovation, promote seamless integration, and encourage greater autonomy.