National Sports Organization’s Storefront Redesign Improves eCommerce Revenue

Case Study

March 3, 2021



A national sports organization outgrew its existing eCommerce engine. Seeing this as an opportunity to scale and increase revenue, a redesign of their entire storefront and subscription platform was needed. Using a server-side rendered app (Angular) to improve performance, UX, and web accessibility could create a more streamlined buying experience.


The client’s primary challenge was timing, as the storefront had to launch before the start of the new season. Additionally, the client’s product team quickly recognized that the redesign would require Angular expertise.




Levvel’s mission was to architect, design, and develop the new storefront and subscription platform. Leveraging the provided business and technical requirements, Levvel needed to:

  • Function as SMEs to augment client design and development teams
  • Deliver business flexibility in creation of greenfield platform
  • Measure codebase effectiveness (achieve 95% unit testing coverage)
  • Enable personalization, recommendations, and dynamic content on the webpage
  • Migrate existing API framework
Our 2020 Legacy Modernization Report is here.

We surveyed hundreds of IT executives to understand their biggest challenges. See the survey results, symptoms of legacy systems, and our business solutions on modernization to improve business success.


With Levvel’s help, the national sports organization launched the new storefront and subscription platform before their new season began. Improved cross-functionality between product and development teams allowed for a more streamlined eCommerce experience moving forward.


Download the PDF

You can access the PDF here.

Authored By




Why Organizations Can’t Innovate or Improve


Video Series: The Future of Insurance


Video Series: Modernizing the Insurance Experience


Meet our Experts


You’re going to use technology to change the world. We’re going to help you create it. Whether you are reinventing your company, creating an industry-changing product, or making existing products even better with new technologies—we exist to make your endeavor a success story. Our team is made up of leaders, thinkers, designers, and builders whose collective experience spans many industries and companies of all sizes. We’re avid fans of technology but even bigger fans of solving business problems. An understanding of the difference between an idea and a solution is just one of the things that set us apart.

Related Content

Why Organizations Can’t Innovate or Improve

Many organizations struggle to understand how to best innovate and improve. However, doing things the way you’ve always done them will prevent your business from scaling effectively.


Jan 29

Video Series: The Future of Insurance

In this brand new video series from Levvel, our industry experts discuss what the future of insurance looks like, how insurers are leveraging emerging technologies, and what steps established insurers can take now to prepare for the future.


Oct 28

Let's chat.

You're doing big things, and big things come with big challenges. We're here to help.

Read the Case Study

By clicking the button below you agree to our Terms of Service and Privacy Policy.

levvel mark white

Let's improve the world together.


© Levvel 2021