Monetizing User Experience Empowers Exponential Product Growth for Digital Media Company

Case Study

February 5, 2021

TABLE OF CONTENTS

Introduction

A blockchain-based product company was in the process of developing an eSports game. Looking through a product lens, they needed a fresh perspective on web development and strategy to help the product reach its potential. This company teamed up with Levvel to rethink the user experience (UX), implement a new frontend in React, and build out new features that would resonate across a diverse group of users.

arrow-right

Our 2020 Legacy Modernization Report is here.

We surveyed hundreds of IT executives to understand their biggest challenges. See the survey results, symptoms of legacy systems, and our business solutions on modernization to improve business success.

Challenge

Creating a unique user experience in an already saturated environment was a considerable roadblock. The client wanted to focus on better understanding their audience while evaluating user activity.

In attempts to pique customer interest, some of the challenges the client was up against included:

  • Differentiating UX and features from similar products on the market
  • Avoiding being “everything to everyone”
  • Product management needs (i.e., sprint organization and estimations)
  • Building a solid foundation for an MVP that could grow with them

Monetizing+User+Experience+Empowers-Case-Study-Quote

Approach

Levvel’s mission was to help this client gain a competitive edge by focusing on user needs that offered a unique experience and provided key new features. Figuring out what elements users were most interested in would keep engagement high.

Monetizing+User+Experience+Empowers-Case-Study-Call-Out-Box-FINAL

Results

The product was initially launched in March 2020, just as the pandemic lockdowns began. After releasing updates that included the highly-anticipated player hub and tournament features in September, total users by day more than doubled.

Monetizing+User+Experience+Empowers-Case-Study-Results

Download the PDF

You can access the PDF here.

Authored By

Levvel

Levvel

Meet our Experts

Levvel

Levvel

You’re going to use technology to change the world. We’re going to help you create it. Whether you are reinventing your company, creating an industry-changing product, or making existing products even better with new technologies—we exist to make your endeavor a success story. Our team is made up of leaders, thinkers, designers, and builders whose collective experience spans many industries and companies of all sizes. We’re avid fans of technology but even bigger fans of solving business problems. An understanding of the difference between an idea and a solution is just one of the things that set us apart.

Let's chat.

You're doing big things, and big things come with big challenges. We're here to help.

Read the Case Study

By clicking the button below you agree to our Terms of Service and Privacy Policy.

levvel mark white

Let's improve the world together.

levvel-mark-mint

© Levvel 2021