February 12, 2021
TABLE OF CONTENTS
A global media giant, headquartered in the southeast, saw an opportunity to increase ad revenue by rebuilding and redesigning their website’s video player. A lot of visitors were not engaging with media, especially within the mobile app. With Levvel’s help, the client could create a modern user experience and increase the click-through rate (CTR) to boost ad revenue.
Considering the size and age of the client’s organization, innovating was extremely difficult. Teaming up with Levvel would provide the client with a fresh, new perspective on designing and successfully launching a modern content experience.
Levvel started by working with the client’s research team to gauge user interest. With these insights, they could design a tailored media experience and measure engagement more clearly across the website.
Levvel’s approach was divided into four phases:
With the successful launch of the redesign, the client created a more consistent brand experience on mobile and the web. This project lead to:
You’re going to use technology to change the world. We’re going to help you create it. Whether you are reinventing your company, creating an industry-changing product, or making existing products even better with new technologies—we exist to make your endeavor a success story. Our team is made up of leaders, thinkers, designers, and builders whose collective experience spans many industries and companies of all sizes. We’re avid fans of technology but even bigger fans of solving business problems. An understanding of the difference between an idea and a solution is just one of the things that set us apart.