September 13, 2018
TABLE OF CONTENTS
Vice President, Strategy
Senior Design Consultant
Devin helps guide strategic direction at Levvel. He brings 20 years of experience in design, advertising, and development across a range of industries, including financial services, e-commerce, retail, and automotive. Having a passion for connecting design principles to business, he has led teams at multiple companies with an emphasis on driving growth through relentless dedication to quality and serving customers. He uses design thinking to provide a holistic, customer-centered, and cross-functional approach to solving real business problems.
Katy Scott is a Senior Design Consultant at Levvel. She has experience designing digital products for Fortune 500 companies, leading UI development, and is passionate about helping companies bridge the gap between design and development.
Data can be easily transferred, but how can we successfully communicate another person’s feelings through user research? What is the best way to communicate our user’s journey? The answer starts with empathy and storytelling.
Product development failure is real. According to Harvard Business School professor Clayton Christensen, 95 percent of new products fail.
The customer is at the heart of any decision to change a product, and therefore should be considered throughout the entire process, from ideation to release.
Market research is a vital component of business strategy and planning, as the insights that can be gathered from a study can dramatically influence a company’s competitive standing for years to come.