Market research is the key to developing a customer-centric strategy and a well-structured battle plan for an organization’s product development activities. Product and marketing strategy, including specific go-to-market initiatives and plans, should focus on three basic elements: customer needs, business goals, and product design considerations. Strategies and tactical plans should include gathering secondary market intelligence and conducting primary market research in these key areas. Finally, preparing the organization for product planning includes aligning internal teams, engaging with research partners, and coordinating plans and actions among all stakeholders and partners.
Whether a company is planning to add a new product line, enhance an existing product, expand into a new market, or eliminate an unsuccessful product, this checklist will help organizations develop clear product and marketing strategies and sound tactics for going to battle.
Research Senior Manager
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