## Introduction 
A global media giant, headquartered in the southeast, saw an opportunity to increase ad revenue by rebuilding and redesigning their website’s video player. A lot of visitors were not engaging with media, especially within the mobile app. With Levvel’s help, the client could create a modern user experience and increase the click-through rate (CTR) to boost ad revenue.

## Challenge 
Considering the size and age of the client’s organization, innovating was extremely difficult. Teaming up with Levvel would provide the client with a fresh, new perspective on designing and successfully launching a modern content experience.

![Global+Media+Company+Increases+Advertising+Revenue-Case-Study-Call-Out-Box](//images.ctfassets.net/zqj370hybozc/6XjPHGktOMqUfjNzLlCiiJ/06259cc775d225d6e0b0006ce51762c6/Global_Media_Company_Increases_Advertising_Revenue-Case-Study-Call-Out-Box.png)

![Global+Media+Company+Increases+Advertising+Revenue-Case-Study-Quote](//images.ctfassets.net/zqj370hybozc/5DpsEYbvLv6APd4xH4RnTS/e857c2088e08eff4bc12867abc6ae3f2/Global_Media_Company_Increases_Advertising_Revenue-Case-Study-Quote.png)

## Approach

Levvel started by working with the client’s research team to gauge user interest. With these insights, they could design a tailored media experience and measure engagement more clearly across the website. 

__Levvel’s approach was divided into four phases:__

- __Phase 1—Market Research:__ User interviews were conducted to find likes and dislikes related to design, placement, and content. This feedback informed the creative decisions around a better user experience.
- __Phase 2—Design:__ Levvel helped design prototypes that would be used in more user interviews to test reactions and engagement levels.
- __Phase 3—Development and Implementation:__ When the prototype got the seal of approval from users and internal teams, mobile development and implementation began.
- __Phase 4—Iterative feedback:__ This involved constantly reviewing user interactions and closely watching video starts and user engagement length.

## Results
With the successful launch of the redesign, the client created a more consistent brand experience on mobile and the web. This project lead to:

![Global+Media+Company+Increases+Advertising+Revenue-Case-Study-Results](//images.ctfassets.net/zqj370hybozc/9qzJV0UtEXtYvytLYo97N/72d79eecef0b15d5d1ad429f4dc6ab84/Global_Media_Company_Increases_Advertising_Revenue-Case-Study-Results.png)

## Download the PDF
You can access the PDF [here](https://cdn-new.levvel.io/resource-assets/Global+Media+Company+Increases+Advertising+Revenue+Case+Study.pdf "Global Media Company Increases Advertising Revenue").

Global Media Company Increases Advertising Revenue 

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With Levvel's help, a global media giant saw an opportunity to increase ad revenue by rebuilding and redesigning their website’s video player.

Global Media Company Increases Advertising Revenue

Our 2020 Legacy Modernization Report is here.

Global Media Company Increases Advertising Revenue

Read the Case Study