Driving content engagement with improved video experience
February 11, 2021
TABLE OF CONTENTS
A global media giant, headquartered in the southeast, saw an opportunity to increase ad revenue by rebuilding and redesigning their website’s video player. A lot of visitors were not engaging with media, especially within the mobile app. With Levvel’s help, the client could create a modern user experience and increase the click-through rate (CTR) to boost ad revenue.
Considering the size and age of the client’s organization, innovating was extremely difficult. Teaming up with Levvel would provide the client with a fresh, new perspective on designing and successfully launching a modern content experience.
Levvel started by working with the client’s research team to gauge user interest. With these insights, they could design a tailored media experience and measure engagement more clearly across the website.
Levvel’s approach was divided into four phases:
With the successful launch of the redesign, the client created a more consistent brand experience on mobile and the web. This project lead to:
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